Apollo.io combines a 275-million-contact B2B database with AI email personalisation, multi-step outreach sequencing and CRM integration. Sales teams use it to find prospects, write personalised cold emails at scale and track engagement in one place.
Best for
B2B sales teams who need a contact database, AI email writing and sequencing in one tool.
Pricing
Free tier available, plus a 14-day trial of paid features. Paid plans start at $49/mo.
Pros
- Massive 275-million-contact database combined with AI email writing and sequencing in one platform
- 14-day free trial to test real prospecting and outreach before committing
Cons
- Contact data accuracy, like any large B2B database, varies and needs periodic verification
- Best sequencing and database access require a paid plan past the trial
Tags
saleslead-generationb2bemail-sequencingdatabaseoutreach
Frequently asked questions
Does Apollo.io replace a separate CRM?
It integrates with CRMs and includes its own light pipeline tracking, but most teams still use it alongside a dedicated CRM like HubSpot or Pipedrive for full deal management.