Clay combines 75+ data sources with an AI researcher (Claygent) that enriches contact and company data automatically. Build hyper-personalised outreach sequences where every message references specific facts about the prospect — all without manual research.
Best for
Sales and growth teams who want to personalise outbound at scale without hours of research.
Pricing
Free tier available, plus a 14-day trial of paid features. Paid plans start at $149/mo.
Pros
- Claygent AI researcher automates fact-finding that would otherwise take hours of manual prospect research
- Combines 75+ data sources for genuinely deep, specific personalization at scale
- 14-day free trial to test real enrichment workflows
Cons
- Highest starting price among the outreach/enrichment tools in this category
- Setup and workflow-building have a real learning curve compared to simpler outreach tools
Tags
outreachsaleslead-enrichmentpersonalizationb2bgrowth
Frequently asked questions
Is Clay worth the price over a simpler tool like Hunter.io?
If you need deep, fact-specific personalization at scale across many data sources, Clay's automation pays for itself in saved research time. For simple email-finding, Hunter.io is far cheaper and sufficient.