Kit (formerly ConvertKit) is email marketing software built specifically for content creators — bloggers, podcasters, YouTubers and newsletter writers. It includes automation, landing pages, paid newsletter subscriptions and AI features for email subject lines and content ideas.
Best for
Creators who want email marketing built around growing and monetising an audience.
Pricing
Ongoing free tier available, no trial required. Paid plans start at $25/mo.
Pros
- Built specifically for creators — bloggers, podcasters, YouTubers — not generic business email
- Includes paid newsletter subscriptions and landing pages as native features, not add-ons
Cons
- Less suited to complex e-commerce or B2B automation than ActiveCampaign or Klaviyo
- Best automation features require a paid plan
Tags
email-marketingcreatornewsletterautomationlanding-pages
Frequently asked questions
Is Kit (formerly ConvertKit) good for e-commerce, or just newsletters?
It's specifically optimized for creators building and monetizing an audience — for deep e-commerce integration and automation, Klaviyo is the more specialized choice.