Hotjar shows you where users click, scroll and drop off through heatmaps and session recordings. Its AI features summarise patterns from recordings and suggest changes. Combined with surveys and feedback widgets, it helps product and marketing teams understand behaviour rather than just traffic numbers.
Best for
Product and marketing teams who want to understand user behaviour on their website.
Pricing
Ongoing free tier available, no trial required. Paid plans start at $32/mo.
Pros
- Shows actual user behavior (heatmaps, session recordings) instead of just aggregate traffic numbers
- AI summarization of recording patterns saves time versus watching every session manually
Cons
- No ongoing free tier for meaningful traffic volume
- Watching and interpreting recordings still requires real analysis time, even with AI summaries
Tags
heatmapssession-recordinguxanalyticssurveys
Frequently asked questions
Does Hotjar replace Google Analytics?
No — it complements traditional analytics by showing how users actually interact with your pages (clicks, scrolls, drop-offs) rather than just counting visits and conversions.